Taking eCommerce Experience into Brick and Mortar Stores

Updated: Nov 28, 2020

Picture This just levelled the furniture industry playing field with a technological breakthrough in 3D space planning and product visualization.

Re3D is an entirely new customer experience – both in store and on line – that is going to change the way people shop for just about everything. Designed for small to medium-sized furnishing vendors, its visual appeal exceeds AR and VR applications recently introduced by major retailers. The best part: the cost won’t break even the tightest marketing budgets.

3D product visualization is revolutionizing the industry, dramatically improving customer experiences and conversion rates. Inventories are no longer confined geographically or limited by the size of retail showrooms. Customers can see every possible product, configuration, and fabric and finish options in the context of their own living space.

“The difference with Re3D is in its business model. It is affordable to the industry mainstream because there are multiple customer groups and revenue streams,” said Picture This' Ev Saurette. “Once the dust has settled in the race to 3D visualization, Re3D will stand strong with multiple industry ties and because its consumer benefits are far-reaching and sustainable.”

The function of this powerful 3D visualization platform far outweighs its bells and whistles. Re3D is a solution to a multitude of challenges facing online retailers, brick and mortar stores, real estate, property managers, and homeowners. Re3D provides unparalleled value in that 3D product models are used in multiple sales channels, said Saurette. “Beyond the usual applications for websites and sales kiosks, Re3D places product inside virtual replicas of actual homes, offices and public venues, reaching customers on their own turf.”

Re3D is the cornerstone of a subscription-based business model designed to keep customers engaged even after they have found that perfect chair. Its innovative and critical features are clearly set to become a “must have” for everyone who owns or rents property.

The software is cloud-based, meaning it is not necessary to download an app and will work on all browsers and devices. Re3D can use existing 3D models supplied by vendors, or create new models using photographs and measurements.

Critics describe Re3D as the most intuitive, easy-to-use and versatile 3D room planner, product viewer and decorating tool on the planet. “It is product visualization on steroids, combining 360-degree orbital viewing, fabric and finish draping and product configuration functions in one.” Customers experience 3D replicas of their own living spaces in real time, changing wall and floor coverings, and arranging furnishing products and decor.

"Any living space can become a blank canvas encouraging consumers to furnish rooms – and entire homes – as opposed to just adding a chair or table to what already exists. The canvas can be updated and change completely over time."

Regardless of age or aptitude, Re3D is guaranteed to raise a smile. Four easy steps walk customers through the process with zero learning curve, no frustration, complete control and instant results. “An elderly test subject recently furnished a living space within minutes of opening the application, then said she had yet to master opening her own email account.”

Re3D is the brainchild of Picture This Today 3D Inc. Picture This is headquartered in beautiful Victoria, British Columbia, and has been developing 3D applications for the furnishings and real estate industries since 2014