The Future of Good Old-Fashioned Shopping
Picturethis3D lets your customers engage with your product in a 360 Viewer. Augmented Reality or a 3D floor plan of their own living or work space in real time, scrolling through an infinite number of decorating options, and placing orders with the confidence in knowing exactly how items will fit and appear. It's fun, easy to use, takes the guesswork out of online shopping and provides in-store access to full product lines, fabric options and variations.
Using hard numbers from Statista, Deloitte and other leading research companies, we have made some conservative assumptions about 3D Product Visualization:
Increase in conversions 20%
Average return rate reduced 35% from 10 to 6.5%.
Scenario #1: A furniture retailer with six stores, 500 products, 100 fabric options and $11M in sales, using customized 360 Viewer and Product Configurator, AR and 3D Room Planner and Pt3D hosting.
20% increase in conversions = $2.2M
35% decrease in returns = $462K
Total revenue Increase = $2.66M
First Year - Modeling, hosting & Pt3D
subscriptions = $171,700
First Year ROI = 1450%
Second Year ROI = 5855%
Scenario #2: A furniture retailer with one
store, 50 SKUs, 12 finish options and
$120K in sales, using customized 360 Viewer
and Product Configurator, and Augmented
Reality. Manufacturers are supplying and
hosting product models.
20% increase in conversions = $24K
35% decrease in returns = $5,880
Total Revenue Increase = $29,880
First Year Cost - Pt3D subscription = $9,300
First Year ROI = 221%
Second Year ROI = 479%
Scenario #3: A furniture manufacturer generating $100M in annual sales, producing 450 products.
20% increase in conversions = $20M
35% decrease in returns = $3.5M
Total revenue Increase = $23.5M
First Year Investment= $142K
First year ROI = 16,391%
Second year ROI = 78,223%
Researchers suggest more than 60% of furniture shoppers prefer businesses that offer 3D product visualization, which is impressive in itself but difficult to quantify. A lot of numbers have not been added to the three scenarios, but definitely add up:
More than 90 percent of consumers cannot visualize how furniture, fabrics, artwork and accessories will fit and appear in their own living space
65% of consumers prefer to shop at stores that offer 3D product visualization.
Although 38% of total AR use is in retail, only 1% of retailers worldwide are currently leveraging AR. Deloitte points out thatc retail brands offering AR currently have annual revenues between $100M and $1B. This comprises only 1% of retailers worldwide and leaves out countless brands that rake in lesser revenues.
Compelling research by Vala Afshar, Chief Digital Evangelist for Salesforce, suggests:
83% of shoppers point to product images as the most influential factor in their purchasing decision.
Where 3D visualization is offered, order value increases by 20%.
Increased shopper engagement and trust: 3D images boost customer engagement 66 percent over traditional 2D images.
Actual purchases can rise 40% when a brand adds 3D images, thanks to increased trust and increased customer certainty about what they're seeing.
When combined with the selection and convenience of Digital Reality, the service found only in B&M stores will always beat online shopping.